It started as biro on the back of a hand.

Before an interview she couldn't stop shaking about, our founder wrote four words on her hand: courage, dear heart. She got the job. She kept writing.

The idea underneath it is small and stubborn: encouragement only works when it's already in the room. A note in a journal you open once a fortnight is a nice thought. A line at the collarbone of the tee you wear on hard days is a different thing entirely.

So a-reminder makes the clothes you already reach for — tees, long sleeves, sweatshirts, hoodies — and puts exactly one sentence on them, often down the sleeve where only you see it. Nothing loud. No logo doing the talking. Type set by hand, printed small, in lowercase, in ink that ages with the fabric.

Everything is made after you order it, at the print studio nearest your address. That means no warehouses of unsold shirts, less freight, and designs that can rotate as fast as language does. When a reminder stops being true, we retire it.